September 10 ,
President of Mexico: 2000-2006
When elected to the presidency of Mexico in 2000, Vicente Fox broke the stranglehold that the ruling Institutional Revolutionary Party had held on the State for seven decades. A charismatic reformer, Fox is credited as playing a vital role in Mexico’s democratization, and with strengthening the country’s economy. During his tenure, Fox succeeded in controlling inflation and interest rates, and in achieving the lowest unemployment rate in all of Latin America.
The second of nine children, Vicente Fox spent much of his childhood on his father’s ranch in Guanajuato. After studying at the Ibero-American University in Mexico City and taking courses administered by the Harvard University Business School, he joined the working world and began driving a truck for the Coca-Cola Company in 1964. He was quickly promoted, and soon became the youngest executive to ever be appointed president of Coca-Cola for Mexico and Latin America. Under Fox, Coca-Cola surpassed Pepsi as Mexico’s top-selling soft drink.